Marketing

In today’s digital age, short, engaging videos can be a powerful tool for independent healthcare practices to connect with both patients and practitioners. These videos can help convey the practice’s values, build trust, and foster a sense of community. Here’s a guide on how to create and use 90-second videos that motivate and inspire. This helps you connect with your Patient base and can also be good for attracting special interest health aspects that are more seasonal in nature. We rarely get as much time with our patients as we’d like, in order to let them know how much we care and what we care about as it relates to them. This is an easy and fast way to convey these meaningful elements.

With the quality of mobile phone cameras, you can easily create snapshots, stories and videos that give you a chance to be at your best  when talk about what you do as a Practice and as an individual or Team.

Why Use 90-Second Videos?

1. Attention Span: Short videos are more likely to be watched in their entirety. (You can make them shorter if you  want)
2. Engagement: Videos can convey emotion and personality more effectively than text. (Easier for People to connect with the Practice as a Team.)
3. Accessibility: Easy to share on Patient Portals, social media (especially for Seasonal videos), websites, and during patient visits.

Getting Started: The First Video

For your first video, have each team member complete three statements:

1. Why I Do This Work: Share personal motivations and passion for healthcare.
2. What I Hope Patients Will Get with Every Visit: Highlight the care and outcomes you strive for.
3. What I Want Patients to Know About Our Practice: Introduce other team members and unique aspects of your practice.

Tips for Creating Effective Videos

1. Conversational Style: Keep the tone friendly and informal. Imagine you’re having a chat with a friend.
2. Authenticity: Be genuine. Authenticity builds trust and connection.
3. Team Involvement: Involve the entire team to showcase the diverse skills and personalities within your practice.
4. Regular Updates: Create new videos every quarter. This keeps content fresh and shows ongoing commitment.
5. Fun and Persona: Let your practice’s personality shine through. Have fun with the process to make the videos enjoyable to watch.

Example Script Outline

Introduction:

• “Hi, I’m [Name], and I’m a [Role] here at [Practice Name].”

Why I Do This Work:

• “I chose this field because [personal reason]. It’s incredibly rewarding to [specific aspect of the job].”

What I Hope our Patients Will Get with Every Visit:

• “Every time you visit us, I hope you feel [emotion/experience]. Our goal is to ensure you [specific outcome].”

What I Want you (our Patients) to Know About Our Practice:

• “Our team is made up of [brief introduction of team members]. We love helping people improve their  health [practice’s mission/values].”

Closing:

• “Thank you for choosing [Practice Name]. We look forward to seeing you soon!”

Implementation

1. Team Meetings: Record videos during team meetings or gatherings to capture the team’s dynamic.
2. Editing: Keep editing simple. Focus on clear audio and good lighting.
3. Distribution: Share videos on your website, social media, and in waiting areas.

Conclusion

Have fun with it. You want Patients to recognize you as Professional and also as people who care about them and how you impact them.  By creating and regularly updating 90-second videos, independent healthcare practices can effectively communicate their values, build stronger relationships with patients, and create a motivated and cohesive team. Embrace the process, again, have fun, and let your practice’s unique persona shine through!