Failing to market is planning to fail. From your website and social media to press announcements and community events, do not neglect your marketing. Be present in your community and make a genuine grass-roots effort to encourage patients to see you as a resource.
As you make the journey to independent physician and practice owner, you will encounter many pitfalls along the way. By preparing for them in advance, you will ensure the success of your practice and make opening your new practice a much more enjoyable experience.