The Brand Called “You”


Your personal brand consists of your unique talent, values, passion and experiences. Self promotion is a bit awkward at times. But no matter how we slice it, everything we do shapes our personal brand in one way or another. It’s a matter of us owning the promotion ourselves or allowing others to define who we are from their own perceptions or misconceptions of us. If we don’t own it, we risk being labeled in a light that doesn’t accurately represent who we are. If you want people to know who you are and to recognize you for a particular skill-set, qualification or interest – then you have to create a lasting awareness. The best way to do this is by sharing your personal stories that make you who you are. Stories can create lasting memories. Since there is no one with your same story, path, or background this instantly becomes a unique selling proposition.

Don’t Lie and Be Authentic The story must be true. To develop your personal brand, determine which of your characteristics is highly original and most likely to catch on with a consumer base. To know if you’ve discovered your brand, you need to make this equation equal: Your self-impression = How people perceive you Five

Tips for building your personal brand

1. Become an invaluable asset to your colleagues, professional network & clients

2. Position yourself as the go-to person for a specific skill

3. Build contact lists before you need them

4. Become so remarkable that complete strangers talk about you

5. Be a content producer, not just a consumer

Look at your personal brand as an investment: Your personal brand has the potential to last longer than your own lifespan.

By Ron Merrit: Founder, On Advertising