Latest In Healthcare Management

Marketing

MARKETING, RELATIONSHIPS AND TECHNOLOGY – FOR THE PRACTICE

The secret weapon in relationships for a Practice are with the Staff. Whether you have 1 person or 20, the Staff has contact with your Customers and can make a huge difference in keeping you clued in about Customer needs and satisfaction. The intelligent and applied use of technology through Social Media can give a Customer the experience of very ...

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THE MEDICAL FUTURE IS MOVING FROM PATIENTS TO CUSTOMERS

The natural Medical Practice Model is built on the basis that a Practice or Clinic has a location and people (described as Patients) seek out the Medical Services for whatever is bothering them. It is often Symptom driven and sets up a very reactive climate where the Physicians, PA’s and Staff attempt to help the Patient by knowing more than ...

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THE PERFECT COMPLIMENT: THE RIGHT PARTNER MEANS THE RIGHT PATIENT OUTCOME.

During the course of patient care, the recognition of the need for referral for outpatient physical therapy frequently arises. The nature of this referral could be for a condition as common as chronic low back pain, or more involved like post surgical rehabilitation or a chronic disease process. Whatever the condition or illness, it is important to remember that there ...

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RE-INVENTION OF THE HEALTHCARE MODEL – A NEW SERVICE INDUSTRY

Unprecedented challenges emerging in the current healthcare model have necessitated a new thinking on the traditional service model. No longer will practitioners be protected by providing service in the same staid approach. Financial challenges, narrowing provider panels, challenging reimbursement schedules, restrictive insurance policies, HMO requirements, new governental healthcare legislation, have all combined to provide a “perfect storm” of anti-business climate ...

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12 PUBLIC RELATIONS TRENDS TO WATCH FOR

The field of Public Relations is constantly evolving, and here at PRfect Media we are always striving to stay at the leading edge of that evolution. The Public Relations Society of America (PRSA) recently asked for contributions to a list they call “12 Trends That Will Change Public Relations.” As someone who toils in the field of public relations and ...

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THE BRAND CALLED “YOU”

Your personal brand consists of your unique talent, values, passion and experiences. Self promotion is a bit awkward at times. But no matter how we slice it, everything we do shapes our personal brand in one way or another. It’s a matter of us owning the promotion ourselves or allowing others to define who we are from their own perceptions ...

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