Latest In Healthcare Management

Marketing

Castor Oil to Elixir: The Evolving Role of Marketing

Odds are that when today’s physicians completed the long journey through med school, they didn’t expect they would also need the equivalent of an MBA to build a successful practice. The information age, increased competition and Obamacare has spurred major change and challenge in virtually every aspect of physicians’ lives. The simple and uncomplicated days of Marcus Welby MD have ...

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Being the Chief Revenue Officer (CRO)

Consider two focused questions: As you think about the status of your Practice, can your current Revenue Streams support your Practice to be as healthy as it really needs to be, in order to meet all of your goals? Based on current Revenues and Margins, would you be an Investor in your Practice? Good quality Revenues and Margins are the ...

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How Call Tracking Can Help Your Practice Generate More Return Patients

By Dice Nakamura National Healthcare Division, ReachLocal, Inc. If you’re like most hospitals or practices, you view inbound phone calls from new patients as a measure of your marketing success. However, that probably means you have no way of quantifying how many of those calls were generated as a result of your local online marketing. A strategy being used by ...

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COULD YOUR STRENGTHS BE HOLDING YOU BACK?

Lessons Learned from High Achievers Or…”What got you here, may not get you there.” Think back through your academic and professional careers to the wide variety of glowing descriptors peppering your evaluations, letters of recommendation, and cards of praise and gratitude from patients and others whose lives you have touched. Most high-achievers become so used to praise and superlatives that ...

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THREE TIPS TO MARKET YOUR PRACTICE

At the “Today’s Practice” event held in Las Vegas, I started my talk by saying, “if you are a staff physician at a hospital, you won’t need to stay for my talk. If on the other hand you have a practice that you are responsible for bringing in new patients then you want to pay attention to this talk, and ...

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SOCIAL MEDIA: A PHYSICIANS SPECIFIC APPROACH

As a physician, it is useful to view social media as an asset and a threat. Done well, it can very effectively leverage and multiply your presence in your desired market in ways that generate increasing patient flow and cash flow. If it is done poorly or ignored, it represents a 24 hour threat to your market share and customer ...

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LET YOUR CREATIVE SIDE FLOW

Does your clinic brand reflect you practice, and does that matter to doctors? Today with marketing consultants more than happy to part physicians with their hard-earned dollars to create a “brand,” many doctors are overwhelmed and confused, even resistant to the concept. The better question: Does your practice, your clinic, your life reflect you? The term “brand” may be the ...

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LOCAL SEARCH ENGINE OPTIMIZATION & THE IMPORTANCE TO YOUR PRACTICE

Every business wants to appear at or near the top search results for the major search engines like Google, Bing and Yahoo! The overwhelming majority of click-throughs result from pages that land in the top ten or, at least, on the first page of search results. The higher the search engine listing of your website, the higher the click through ...

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YOUR REPUTATION: HOW TO USE IT TO YOUR ADVANTAGE

Reputation Management is the attempt to influence and shape how your practice is perceived by all interested parties, including your patients, their families, the general public, your employees, potential patients and vendors. The past few years have seen a sea change in the ways that a company’s reputation is shaped and how quickly it can change. The onset of social ...

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