David B. Mandell, JD, MBA Jason M. O’Dell, MS, CWM Over the last decade, too many physicians have sought so called “asset protection plans” to give them some peace of mind that if they ever endure a malpractice case, they won’t lose everything. While we admire these doctors’ commitment to proactively managing risk, we must remind them that all “asset ...Read More »
David B. Mandell, JD, MBA Jason M. O’Dell, MS, CWM Over the last decade, too many physicians have so...
Odds are that when today’s physicians completed the long journey through med school, they didn’t exp...
Consider two focused questions: As you think about the status of your Practice, can your current Rev...
By Dice Nakamura National Healthcare Division, ReachLocal, Inc. If you’re like most hospitals or pra...
Lessons Learned from High Achievers Or…”What got you here, may not get you there.” Think back throug...
Odds are that when today’s physicians completed the long journey through med school, they didn’t expect they would also need the equivalent of an MBA to build a successful practice. The information age, increased competition and Obamacare has spurred major change and challenge in virtually every aspect of physicians’ lives. The simple and uncomplicated days of Marcus Welby MD have ...Read More »
Consider two focused questions: As you think about the status of your Practice, can your current Revenue Streams support your Practice to be as healthy as it really needs to be, in order to meet all of your goals? Based on current Revenues and Margins, would you be an Investor in your Practice? Good quality Revenues and Margins are the ...Read More »
By Dice Nakamura National Healthcare Division, ReachLocal, Inc. If you’re like most hospitals or practices, you view inbound phone calls from new patients as a measure of your marketing success. However, that probably means you have no way of quantifying how many of those calls were generated as a result of your local online marketing. A strategy being used by ...Read More »
Lessons Learned from High Achievers Or…”What got you here, may not get you there.” Think back through your academic and professional careers to the wide variety of glowing descriptors peppering your evaluations, letters of recommendation, and cards of praise and gratitude from patients and others whose lives you have touched. Most high-achievers become so used to praise and superlatives that ...Read More »
At the “Today’s Practice” event held in Las Vegas, I started my talk by saying, “if you are a staff physician at a hospital, you won’t need to stay for my talk. If on the other hand you have a practice that you are responsible for bringing in new patients then you want to pay attention to this talk, and ...Read More »
As a physician, it is useful to view social media as an asset and a threat. Done well, it can very effectively leverage and multiply your presence in your desired market in ways that generate increasing patient flow and cash flow. If it is done poorly or ignored, it represents a 24 hour threat to your market share and customer ...Read More »
Does your clinic brand reflect you practice, and does that matter to doctors? Today with marketing consultants more than happy to part physicians with their hard-earned dollars to create a “brand,” many doctors are overwhelmed and confused, even resistant to the concept. The better question: Does your practice, your clinic, your life reflect you? The term “brand” may be the ...Read More »
Every business wants to appear at or near the top search results for the major search engines like Google, Bing and Yahoo! The overwhelming majority of click-throughs result from pages that land in the top ten or, at least, on the first page of search results. The higher the search engine listing of your website, the higher the click through ...Read More »
Reputation Management is the attempt to influence and shape how your practice is perceived by all interested parties, including your patients, their families, the general public, your employees, potential patients and vendors. The past few years have seen a sea change in the ways that a company’s reputation is shaped and how quickly it can change. The onset of social ...Read More »